The accomplishment of social media marketing lies in the right mix of productive strategies. The wrong mixture will simply reduce the traffic from targeted consumers rather than attract them. If you devise the social media strategies just like social media optimization on the basis of current trends, you may increase profits and use social networking sites properly for marketing. Listed below are the recent movements highlighted in an document published by Forbes based on the 2013 Social Media Marketing Industry Statement.
Low Usage of Social bookmark submitting Sites
According to the analysis reports, the use of social bookmark management sites has reduced to 10 percent coming from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among entrepreneurs, majority of sites (e. g. cheap smm panel DIGG, Friendfeed) are almost declining. Therefore , it is not a fantastic practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very carefully.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are viewed as a powerful way to attract a large number of targeted customers at the same time. The research report says that around 80% of marketers are certainly not interested in using the most popular daily offer sites including Groupon or Living Sociable for their campaigns in the near future.
Now people focus more on the considerable amount of returns that they obtain from their purchases after some time. Hence, it is advisable to apply social networking sites for long term marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers exactly who use social media meant for marketing will definitely carry out social media campaigns (using social networking sites meant for promotion) for their goods and services to attract targeted buyers. The campaigns will be successful only if the kind of site is popular among the customers.
The research record indicates that marketing experts who spend much more than 40 hours a week for social media marketing perform their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram in comparison with those who spend six hours or less a week on social internet marketing. Also, around 78 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having less than five many years of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase promotions through Twitter though it is a slight lower from 69 percent last year. Young marketers, more than older kinds prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since several suitable platform to understand, which is the highest a single followed by Google + (61%) and Facebook . com (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Entrepreneurs use Facebook by a higher rate of 67% than other platforms. When it comes to Business to Business (B2B) marketers, equally Facebook and LinkedIn have equal majority of 29% each. Given below is the pie graph showing usage information for each platform intended for B2C and BUSINESS-ON-BUSINESS marketers.
B2B marketers use a more diverse variety of platforms compared to B2C marketers. Both of them do not completely utilize blogs and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to inspire blogs as they are viewed as the most popular social media system. YouTube being the 2nd largest search engine, you may enjoy the benefits it includes by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by utilizing low cost YouTube video tutorials.
As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned simply by LinkedIn). This social networking entity can be used for generating leads meant for B2B organizations.
Fewer Check-ins Online
As per the research reports, there exists a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this year. These services enable check-in to your places automatically online. The decline in these sorts of services indicates that individuals are now concerned considerably more about privacy and safety. Marketers can tackle this situation by simply introducing contests and rewards. This will inspire people to check-in even more.
If you are still following a old strategy for social media marketing, then it is the the perfect time to develop new strategies based on all these current trends. It is better to entrust this boring task to a respected social media marketing company which offers reliable social media marketing services rather than try utilizing the strategies by yourself.